Browsing by Author "Jeet Kumar Das"

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    E-Consumer Rights in India: An Analysis of the Legal Protection Regime in online Business Transactions
    (NLUJAA, 2026) Jeet Kumar Das
    Historically, consumer protection has been an essential issue for legal systems around the globe. The conventional model of consumer safety, base donning person dealings in physical stores, has been significantly challenged by the intricacies of the online market. The United Nations Guidelines for Consumer Protection, initially established in 1985 and later updated in 2016, recognize the necessity for a strong framework to protect consumers in the digital landscape1. Likewise, the Organisation for Economic Co-operation and Development (OECD) has provided particular guidelines focusing on consumer protection within the realm of e-commerce. The emergence of the internet and digital technologies has drastically changed how commerce is carried out worldwide. The rise of electronic commerce, often called ecommerce, has transformed conventional business models and created a completely new type of buyer the electronic consumer or e-consumer. India, being among the fastest growing digital economies globally, has experienced an unparalleled rise in online business dealings, highlighting numerous legal challenges that require thorough academic investigation.