The Legal Challenges of E-Commerce Vis-À-Vis Consumer Protection in the Digital Age

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Date
2025-06
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National Law University and Judicial Academy, Assam
Abstract
Although e-commerce's rapid expansion has fundamentally altered how consumers engage with businesses, the digital revolution has also given rise to a number of new consumer protection-related legal concerns. As online purchases become increasingly prevalent, consumers face an increasing variety of risks, including fraud, deceptive advertising, data breaches, and unclear return policies. Because e-commerce is global in scope, jurisdictional issues make it difficult to hold businesses accountable across borders. The fast-changing digital transaction landscape and the rise of new technologies like artificial intelligence are making it harder for traditional consumer protection laws to stay up to date. As e-commerce grows, lawmakers, regulators, and businesses must collaborate to create modern, cohesive legal frameworks that provide robust consumer protections and keep up with technological developments
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Dissertation submitted to National Law University and Judicial Academy, Assam, in partial fulfillment for award of the degree of MASTER OF LAWS/ ONE-YEAR LLM DEGREE PROGRAMME Submitted by Sanchita Paul SF0224027 LL.M. (2024-2025) Supervised by Dr. Monmi Gohain Assistant Professor of Law
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