Browsing by Author "Singh, Aryan"

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    The Impact of Trademark Enforcement on Consumer Perception and Trust: A Critical Analysis
    (National Law University and Judicial Academy, Assam, 2024-06) Singh, Aryan
    Trademarks, as vital components of intellectual property, serve not only to distinguish goods and services but also to symbolize the origin, quality, and reputation associated with a brand. In the global marketplace, trademarks have evolved from mere commercial identifiers into strategic assets that directly influence consumer choices and loyalty. With increasing globalization, technological advancement, and the rise of e-commerce, trademarks play an even more significant role in shaping consumer behavior, brand perception, and market dynamics.