The Impact of Trademark Enforcement on Consumer Perception and Trust: A Critical Analysis
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Date
2024-06
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National Law University and Judicial Academy, Assam
Abstract
Trademarks, as vital components of intellectual property, serve not only to distinguish goods and
services but also to symbolize the origin, quality, and reputation associated with a brand. In the
global marketplace, trademarks have evolved from mere commercial identifiers into strategic
assets that directly influence consumer choices and loyalty. With increasing globalization,
technological advancement, and the rise of e-commerce, trademarks play an even more significant
role in shaping consumer behavior, brand perception, and market dynamics.
Description
Dissertation submitted to National Law University and Judicial Academy, Assam in partial fulfilment for award of the degree of MASTER OF LAWS
ONE YEAR LL.M. DEGREE PROGRAMME
Submitted by
ARYAN SINGH
SM0224038