The Impact of Trademark Enforcement on Consumer Perception and Trust: A Critical Analysis
| dc.contributor.author | Singh, Aryan | |
| dc.date.accessioned | 2025-10-17T05:30:48Z | |
| dc.date.available | 2025-10-17T05:30:48Z | |
| dc.date.issued | 2024-06 | |
| dc.description | Dissertation submitted to National Law University and Judicial Academy, Assam in partial fulfilment for award of the degree of MASTER OF LAWS ONE YEAR LL.M. DEGREE PROGRAMME Submitted by ARYAN SINGH SM0224038 | |
| dc.description.abstract | Trademarks, as vital components of intellectual property, serve not only to distinguish goods and services but also to symbolize the origin, quality, and reputation associated with a brand. In the global marketplace, trademarks have evolved from mere commercial identifiers into strategic assets that directly influence consumer choices and loyalty. With increasing globalization, technological advancement, and the rise of e-commerce, trademarks play an even more significant role in shaping consumer behavior, brand perception, and market dynamics. | |
| dc.identifier.uri | http://dlnluassam.ndl.gov.in:4004/handle/123456789/991 | |
| dc.language.iso | en | |
| dc.publisher | National Law University and Judicial Academy, Assam | |
| dc.title | The Impact of Trademark Enforcement on Consumer Perception and Trust: A Critical Analysis | |
| dc.type | Thesis |