Trademark Squatting and Brand Protection in the Age of Generative AI
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Date
2025-06
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National Law University and Judicial Academy, Assam
Abstract
In today’s globalized and hyperconnected economy, trademarks function as far more than just
logos or symbols. They have now become vital instruments of brand recognition, consumer
trust, and market power. Over the years, substantial legal policy efforts have been developed
for protecting trademarks against misuse, particularly in the form of trademark squatting.
Traditionally, this issue has been addressed through the strengthening of national and
international intellectual property (IP) regimes, reforms in registration systems, and
participation in multilateral treaties like the Madrid Protocol. These measures have largely
been designed to respond to conventional cases of trademark squatting, typically involving
human actors exploiting the “first-to-file” rule in jurisdictions like China, India, and Brazil to
seize legal control over marks not yet registered by their rightful owners.
Description
Dissertation submitted to National Law University and Judicial Academy, Assam
in partial fulfillment for award of the degree of
MASTER OF LAWS/
ONE YEAR LL.M. DEGREE PROGRAMME
Submitted by
Swaswata Das
UID: SM0224035
LLM (Semester III)
2024-25
Supervised by
Thangzakhup Tombing
Assistant Professor of Law