Trademark Squatting and Brand Protection in the Age of Generative AI
| dc.contributor.author | Das, Swaswata | |
| dc.date.accessioned | 2025-10-22T09:47:38Z | |
| dc.date.available | 2025-10-22T09:47:38Z | |
| dc.date.issued | 2025-06 | |
| dc.description | Dissertation submitted to National Law University and Judicial Academy, Assam in partial fulfillment for award of the degree of MASTER OF LAWS/ ONE YEAR LL.M. DEGREE PROGRAMME Submitted by Swaswata Das UID: SM0224035 LLM (Semester III) 2024-25 Supervised by Thangzakhup Tombing Assistant Professor of Law | |
| dc.description.abstract | In today’s globalized and hyperconnected economy, trademarks function as far more than just logos or symbols. They have now become vital instruments of brand recognition, consumer trust, and market power. Over the years, substantial legal policy efforts have been developed for protecting trademarks against misuse, particularly in the form of trademark squatting. Traditionally, this issue has been addressed through the strengthening of national and international intellectual property (IP) regimes, reforms in registration systems, and participation in multilateral treaties like the Madrid Protocol. These measures have largely been designed to respond to conventional cases of trademark squatting, typically involving human actors exploiting the “first-to-file” rule in jurisdictions like China, India, and Brazil to seize legal control over marks not yet registered by their rightful owners. | |
| dc.identifier.uri | http://dlnluassam.ndl.gov.in:4004/handle/123456789/1022 | |
| dc.language.iso | en | |
| dc.publisher | National Law University and Judicial Academy, Assam | |
| dc.title | Trademark Squatting and Brand Protection in the Age of Generative AI | |
| dc.type | Thesis |